A new global phenomenon is changing the history of media in a major way. Millions of people are producing, altering and sharing “memes” — digital content comprised of stereotyped patterns. This “culture” is both inscribed within and shaping a new landscape ripe for a rich and complex investigation. For the first time, a phenomenon that is simultaneously global and local, pop and elitist; one that is constructed, mediated and structured by technology, can be observed with precision. Studying memes doesn’t just mean merely understanding the digital culture that produces them; we must also invent a new approach if we are to grasp the complexity of the creation and dissemination of these patterns on a global scale.
Editeur : EPFL Press English Imprint
Collection : Big Now
Publication : 4 avril 2016
Edition : 1ère édition
Support(s) : eBook [PDF]
Nombre de pages eBook [PDF] : 96
Taille(s) : 4,03 Mo (PDF)
Langue(s) : Anglais
EAN13 eBook [PDF] : 9782889143924
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