The Internet Meme Culture


From Frédéric Kaplan and Nicolas Nova


EPFL Press - Collection: Big Now - 2016-04-04

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    A new global phenomenon is changing the history of media in a major way. Millions of people are producing, altering and sharing “memes” — digital content comprised of stereotyped patterns. This “culture” is both inscribed within and shaping a new landscape ripe for a rich and complex investigation. For the first time, a phenomenon that is simultaneously global and local, pop and elitist; one that is constructed, mediated and structured by technology, can be observed with precision. Studying memes doesn’t just mean merely understanding the digital culture that produces them; we must also invent a new approach if we are to grasp the complexity of the creation and dissemination of these patterns on a global scale.


    • Introduction – Memes as replications of the “même”
    • Information visualization
    • Internet meme cases
    • How to create an Internet meme
    • Interviews – Kenyatta Cheese – An Xiao Mina
    • Observations on the life cycle of Internet memes (Christian Bauckhage)
    • Remix culture: an ordinary poetics of the web (Laurence Allard)
    • Reader
    • Glossary
    • Conclusion

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